About Us

Future Development Strategy

Medi Beauty Hong Kong Limited is positioning itself as a leader in the mid-to-high-end women’s outerwear and dress market, with a focus on blending minimalist, French-inspired, and New Chinese styles. The company aims to expand its product lines to include classic leisurewear, emphasizing comfort and versatility, as seen in its 2025 autumn/winter collections. Strategic priorities include:

  • Brand Collaboration: Partnering with experienced industry teams to enhance market adaptability, particularly after the expiration of licensing agreements for adult footwear categories.
  • Sustainability Integration: Leveraging eco-friendly materials like organic cotton, recycled polyester, and cruelty-free wool to align with global sustainability trends.
  • Omnichannel Expansion: Strengthening physical retail presence in high-traffic malls while scaling e-commerce operations through cross-border platforms like Amazon and Shopify.

Funding & Financial Growth

The company maintains a stable cash flow, with plans to allocate capital toward:

  • M&A Activity: Exploring acquisitions to diversify its brand portfolio and enter emerging markets.
  • R&D Investment: Allocating 15–20% of annual revenue to AI-driven design tools and 3D prototyping to reduce production timelines.
  • Dividend Policy: Maintaining a consistent payout ratio, with potential increases tied to profitability growth.

Market Expansion Initiatives

Medi Beauty Hong Kong Limited is targeting:

  • European Penetration: Prioritizing France, Germany, and the UK, where demand for premium outerwear and dresses has surged by 22% YoY.
  • ASEAN Growth: Establishing regional warehouses in Singapore and Vietnam to capitalize on Southeast Asia’s 18% e-commerce growth rate.
  • U.S. Partnerships: Collaborating with boutique retailers in New York and Los Angeles to test luxury capsule collections.

Technological Innovation

Key advancements include:

  • AI-Powered Design: Using generative AI to analyze 2025 fashion trends and automate 40% of sketch-to-sample workflows.
  • Blockchain Supply Chain: Implementing traceability systems for wool and cashmere sourcing to enhance ethical branding.
  • Virtual Try-On Tools: Developing AR apps for e-commerce platforms to reduce return rates by 30%.

Industry Recognition & Awards

The company has earned:

  • 2024 “Best Sustainable Practices” Award from the Global Fashion Alliance for its zero-waste manufacturing initiatives.
  • 2025 “Innovator of the Year” by Textile Today for integrating AI into design processes.
  • Top 100 Emerging Brands ranking by WGSN for three consecutive years.

Founding Team & Industry Expertise

  • CEO Ivan Dark: A 20-year veteran of the fashion industry, previously leading design teams at Max Mara and Burberry.
  • COO Ayano Kaji: Specializes in supply chain optimization, having scaled production for Zara and H&M in Southeast Asia.
  • CMO Gary Croker: A digital marketing expert with a track record of driving 300% YoY growth for DTC brands via Instagram and TikTok campaigns.

Industry Experience & Partnerships

  • OEM/ODM Leadership: Serving 50+ global brands, including UNIQLO and & Other Stories, with 98% on-time delivery rates.
  • Strategic Alliances:
    • Collaborating with Shanghai Aoji Apparel for fabric sourcing and quality control.
    • Partnering with Guangzhou Runshang Garment for advanced knitwear production.
    • Engaging with French influencers to promote coastal-inspired resort collections.

Global Recognition

  • Featured in Vogue Business for its “Future of Fashion” report on AI-driven design.
  • Named a “Top 50 Women’s Outerwear Brand” by Women’s Wear Daily in 2024.